Alberta Ferretti Pre-Fall 2022 Collection

Alberta Ferretti is a romantic pragmatist: “It’s not an attitude of escapism to avoid problems and live in an imaginary world,” she said on Zoom. “For me, romance is more of a filter that helps you get through the trials of today’s world. Thinking about beauty makes it easier to endure our difficult times.

True to its practical but dreamy spirit, it approaches pre-fall with an “assertive softness”, offering individually designed everyday pieces. “I tried to give each of them a character, adding some special details, a kind of identity that extends their life and makes them different and original.”

To that end, she imaginatively developed wardrobe staples, minimizing her penchant for decoration while focusing on the use of elaborate textures. Together with her craftsmen, she experimented with new technologies on creating interesting surfaces, such as a range of compact durable wools, graphic mixes of patterns and fringed options, luminous taffetas and precious mikado silks. The utilitarian feel of field jackets, bombers and trench coats were given a feminine twist with frills, trailing ribbons and bows. Playing on opposites, high-waisted leather pants worn with cropped sports jackets rubbed shoulders with ruffled, cropped and frilly minidresses. A belted coat in black python-print leather was paired with flared plants in sheer black lace. For evening, Ferretti indulged in dreamy numbers in layered chiffon, but a flame-red puff-sleeved maxi dress whose skirt was delicately laser-cut signaled the designer’s take on new decorative effects.

For Ferretti, women are built with inner strength (no surprise here), so they don’t need a lot of bells and whistles to enhance their natural resilience. Yet a dress can hold beautiful memories, ingrain feelings, or speak to their sense of poetry and sensuality, making strength no less persuasive. “It is surely a special moment, full of challenges and twists,” she said. “The way we dress can give us the confidence to deal with it, conveying the many stories that every woman wants to tell.”

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