Disney renames iconic collection, customers see it as a step in the right direction

Credit: Disney Parks Blog

Amid the controversy that has surrounded The Walt Disney Company over the past few months, from the “Don’t Say Gay Bill”, to political protests and even outright attacks from the Florida government, Walt Disney has decided to take a massive step which guests see as being in the right, albeit long overdue, direction.

Disney Rainbow Collection
Credit: Disney Parks Blog

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Recently, The Walt Disney Company decided to rebrand its iconic “Rainbow Collection”, focusing on more open support for the LGBTQIA+ community. The new collection has been officially renamed The Walt Disney Company Pride Collection.

disney pride
Credit: Disney

Related: Disney Is Under Fire After Released Statement On ‘Don’t Say Gay’ Bill

As shared by Deanne Revel (@deannerevel) on Twitter, this move is a step in the right direction by the Walt Disney Company, calling the merchandise precisely what it is, instead of rainbow waves in June, Pride Month.

BREAKING: The Rainbow Disney Collection has been officially renamed The Walt Disney Company Pride Collection.

It is a step in the right direction. He calls Pride merch *exactly* what it is instead of rainbow waves in June.

Deanne added that the new packaging will read Disney Pride Collection, Pixar Pride Collection, Star Wars Pride Collection or Marvel Pride Collection, depending on which product IP customers are purchasing.

Product packaging now reads Disney Pride Collection, Pixar Pride Collection, Star Wars Pride Collection, or Marvel Pride Collection.

And while many viewers were thrilled to read this news, some had quite the opposite reactions. Aut (@AutL78), for example, said it was a step up from the company, but came too late because it will buy from smaller LGBTQIA+-owned businesses instead.

I mean it’s a step. But… It’s a step too late. We will not be purchasing items this year and will instead be purchasing from small LGBT-owned businesses and donating directly to the Trevor Project.

the official website of Disney Parks, Experiences and Products declares the following regarding this collection:

THE PRIDE WALT DISNEY COMPANY COLLECTION
Each year, Disney donates funds to organizations around the world that support LGBTQ+ communities to celebrate Pride and our Pride Collection. For our 2022 Pride Collection, we are deepening our support even further and look forward to sharing more information shortly. Check out some of the organizations we support through the collection below.

Disney Pride
Credit: Disney

Related: Disney Is Desperate To Change The LGBTQIA+ Stance

The website lists ten international organizations that this program supports. You can view this list and learn more about these organizations by clicking here.

Currently, the Pride Collection is still not available on the shopDisney.com website, but visitors have found a few products with the new Pride Collection packaging throughout the Disneyland Resort. Other products will certainly be announced and made available to guests to show their pride and support for the LGBTQIA+ community.

What do you think of this change? Let us know in the comments below!

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