ELYSIAN and Jan Zakin team up to launch the first NFT collection for women over 40
Floyd and Zakin, both in their 60s, are bucking the trend in the male-dominated NFT space
NAPA, Calif., Aug. 02, 2022 (GLOBE NEWSWIRE) — ELYSIANa women-centric media platform, is proud to unveil its first collection of NFT, designed and created by a collective of female designers, at the Zakin Family Estate.
ELYSIAN’s goal is to connect its vibrant community of female readers – accomplished, curious, engaged and educated women over 40 across the globe – with the burgeoning Web3 space, adding diversity to the market as that it is still in its infancy.
The collection, comprising a total of 41 unique NFTs, is inspired by Jan Zakin, gynecologist-obstetrician and co-owner of the Zakin winery. Zakin is an ELYSIAN Inspiring Woman and is on the cover of the magazine’s Fall 2022 Travel & Technology issue.
Men under 35 dominate the NFT and cryptocurrency markets. NFTs, or non-fungible tokens, are unique digital assets with continuous ownership registration.
“Women have a dynamic and discerning eye for art – and the determination and stamina to stay ahead of the game,” said former prosecutor and judge Karen Floyd, founder and publisher of ELYSIAN. “We are breaking the glass ceiling that separates us and giving women the opportunity to become meaningful players in the Web3 space.”
A November 2021 analysis by Art Tactic revealed that women make up just 16% of the NFT market, and an abysmal 5% of female artists account for all NFT art sales. Of the women who own NFTs, most are under the age of 40.
Zakin, who is in his 60s and remembers being told in his youth that women should be nurses or teachers, has a history of taking bold action. She continues to practice gynecology at the San Francisco Free Clinic and has also served on NASA’s Institutional Review Board. She and her husband Jon released their first wine in 2016.
“Just as wine improves with age, fine art improves with time – and I’m proud to be associated with this ELYSIAN collection of digital art,” said Zakin. “When you buy an ELYSIAN NFT, you get more than just a digital image – which in itself is a work of art. You get an experience, a memory, a story that adds a unique aspect to the provenance of the work.”
Individual ELYSIAN Collection NFTs are $1,000 and pre-sales are ongoing. Some NFT packages range from $5,000 to $10,000, and an exclusive reserve level NFT will be auctioned this weekend at the Zakin Family Estate in Napa Valley. Bidding for the Reserve NFT tier – which includes a Zakin Reserve wine magnum engraved with an image inspired by ELYSIAN’s fall cover, a painting and more – will start at $25,000.
Each NFT in this inaugural collection is embellished with a chic circuit board design, bridging the gap between the printed and digital worlds.
“When it comes to NFTs and the crypto space, women are like an endangered species,” said Jackie Dutton, Head of Marketing and Communications for FYB3R. “The only way for the younger generation of women to succeed in a male-dominated space is with the help and inspiration of women like Karen and Jan who have set an example of navigating their way through the same obstacles and difficulties.”
An ELYSIAN NFT doubles as an all-access pass, and some include a gift of Zakin wine, tickets to upcoming events, and other perks.
For more information, visit readelysian.com/nft.
Media contact: Jason Spencer
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