Myrtle Beach Seaside Resorts Condo Hotel Collection Goes Live with Contactless Customer Journey Powered by Zaplox and Maestro PMS

LUND, Sweden – As consumer demand for travel and hospitality returns, hotels face staffing shortages while trying to meet guest expectations for high-quality service, but with less physical contact with the guest. staff. Following this new market opportunity, Maestro PMS partnered with Zaplox to offer a contactless customer journey, in which Maestro’s mobile check-in module was fully integrated with the Zaplox Mobile Key app to allow customers to use their phone for pre-registration and registration, as well as a mobile key.

Myrtle Beach Resorts with a total of 775 rooms in six luxury beachfront hotel residences on the South Carolina coast, is the first customer to deploy Maestro and Zaplox’s fully integrated mobile customer journey. The customer receives a notification from Maestro PMS to complete their digital check-in and check-in, all from their own personal mobile device. Once they have registered and if the room is ready, they are prompted to press a button and upload their mobile key, which the guest can then use to gain access to the room. During the stay, guests can also use Zaplox’s custom-branded app to learn more about the resort’s amenities and service offerings. Additionally, the resort can use the app to present personalized offers and special promotions directly to guests.

Currently, this end-to-end mobile customer journey is live at Avista Resort with 329 rooms, and the solution will then be rolled out to the remaining five properties, including Grande Shores Ocean Resort in Myrtle Beach, Prince Resort, Seaside Resort, Towers in North Myrtle Beach and The Horizon at 77and.

The new contactless customer journey reduces physical contact while speeding up the check-in process and providing new sales and marketing opportunities. Guests appreciate the convenience of using their phones to fully manage their stay, and the resort can expect to free up staff for more revenue-generating tasks. As guests, you have the option to pre-check in and check in prior to your arrival, hotel staff can be more proactive and deal with guest requests prior to arrival.

“We were looking for ways to improve the guest experience, speed up the check-in process at our resorts, and reduce congestion at reception,” says Chris Shroff, CEO of Myrtle Beach Seaside Resorts. “Maestro and Zaplox were able to provide a seamless mobile customer journey that was tightly integrated with our Maestro PMS and has delivered real value to our customers and the service they expect.

“We are seeing a digital transformation of the hospitality industry and many of our hotel and resort customers are now looking to invest in contactless and mobile solutions,” says Warren Dehan, president of Maestro PMS. “Through our partnership with Zaplox and their support of all industry-leading key lock integrations, we are able to expand our mobile offering for a complete solution. mobile check-in full mobile key experience.”

“The pandemic has forced hotels to think outside the box to adapt to the ‘new’ post-pandemic reality where technology plays an important role,” says Even Frydenberg, CEO of Zaplox. “We are proud to work with an industry leader like Maestro PMS to ensure that luxury properties such as Myrtle Beach Seaside Resorts and other hotels can continue to keep their guests and staff safe while by exceeding their customers’ expectations.”

About Myrtle Beach Resorts

Myrtle Beach Seaside Resort has six beach hotels, designed to provide families, couples and groups with affordable accommodations and exceptional service along Myrtle Beach’s popular sandy beaches. Hotels offer everything from restaurants to fitness centers to golf packages, all to create a complete vacation experience.

About Maestro

Maestro is the preferred browser-based cloud and on-premises PMS solution for independent hotels, luxury resorts, conference centers, vacation rentals and multi-property groups. Maestro’s PCI-certified and EMV-compliant enterprise system offers a full web browser (or Windows) version with over 20 built-in modules on a single database, including mobile and contactless apps to support a journey digitized client as well as staff operations. Maestro’s sophisticated solutions enable operators to increase profitability, drive direct bookings, centralize operations, and engage customers with a personalized experience from booking to departure and everything in between. For more than 40 years, Maestro’s Diamond Plus service has provided unmatched support and education services in North America, 24 hours a day, 7 days a week, to keep hotel groups productive and competitive.

About Zaplox

Zaplox is a market innovator of contactless mobile customer journey and mobile key services for the global hospitality market. The company operates in Europe and North America and offers a turnkey platform to manage guest hotel stay, improve check-in and check-out process and distribute hotel room mobile keys directly on customer cell phones. Zaplox Solutions allows hotels to add Zaplox functionality to their existing hotel app or launch their own mobile app at a lower cost. Additionally, Zaplox solutions save time and money while providing hotels with a direct channel to communicate with guests and generate additional revenue. Zaplox solutions have been on the market since 2011 and the company is listed on the NASDAQ First North Growth Market. For more information visit:, LinkedIn, Facebook, instagram, Twitter.

Barb Worcester

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