PÜR expands its glowing skincare collection with the launch of new niacinamide drops

ATLANTE, March 1, 2022 /PRNewswire-PRWeb/ — Just in time for the Spring Glow Up season, clean beauty brand PÜR is launching its new Go with Glow Niacinamide Drops to give beauty lovers their daily dose of glow. Designed to help bring skin out of hibernation, these powerful drops help even out the look of skin tone, reduce the appearance of fine lines and wrinkles, and instantly hydrate skin for a complexion that looks brighter and more luminous.

“Brighter-looking skin is on everyone’s wish list, which inspired us to create this multitasking skincare product formulated with niacinamide,” said KC Giddings, executive vice president, general manager of PÜR Beauty. “Go with the Glow has filled a gap in our portfolio for a new serum formulated with brightening ingredients to provide instant radiant glow and brighter results over time.”

Velvety-smooth upon application, these glowing niacinamide drops veil skin tone with a gentle blend of anti-aging skincare ingredients like vitamin C to help promote healthier-looking skin. Multitasking skincare superstar Niacinamide helps balance the appearance of skin tone and texture while helping to reduce the appearance of fine lines and wrinkles.

A super blend of ingredients including kale, spinach, aloe and lavender hydrate and pamper the complexion. Rich in antioxidants, these luminescent drops help reduce the appearance of shine and redness for softer, fresher, more hydrated skin. Moisture-binding squalene and luminosity-boosting vitamin C deeply condition skin to help promote a more even complexion.

Go with the Glow Niacinamide Drops are ideal for all skin types as an addition to morning and evening skincare routines. The app is PÜR and simple. To apply, beauty lovers can squeeze one to two pump drops onto freshly cleansed skin. As a pro tip, these niacinamide drops can be mixed with PÜR Love Your Selfie Foundation or 4-in-1 Tinted Moisturizer for the ultimate hydrating glow.

Go with the Glow Niacinamide Drops are available to buy online now at purcosmetics.com or in store at ULTA. Coming soon to Shoppers Drug Mart and Macy’s.

About PURE:
Since the brand’s inception in 2002, we’ve redefined clean beauty with one mission in mind: to provide PÜR Beauties with multitasking beauty solutions that support, without ever compromising, their lifestyle. Designed to accentuate your natural beauty, our full line of products uses clinically proven technology to leave skin looking and feeling its best…long after makeup has been removed!

PÜR offers those of all ages, races and skin types high-performance beauty solutions and skin-loving products. By focusing as much on ingredients excluded from formulas as included, PÜR sets the standard for a better kind of beauty. From effective complexion and color makeup to transformative skincare, our skin-enhancing formulas are clinically proven. PÜR is proud to be cruelty-free, paraben-free, gluten-free, talc-free, petrolatum-free, mineral oil-free, and SLS-free. To learn more, visit http://www.purcosmetics.com.

Media Contact

Kaitlyn CookPUR Beauty, 6783033088, kcook@astralbrands.com

SOURCE PÜR Beauty

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