Serie A and OneFootball launch collection of 1,300 ‘digital moments’
July 20 – The cryptocurrency crash has undoubtedly slowed the growth of blockchain-based sports marketing opportunities like Fan Tokens and NFTs, but a new deal between OneFootball and Italy’s Serie A is proof that the digital platforms could still come back in force.
OneFootball has become the official partner of Lega Serie A Video Moments and will produce a series of digital collectibles built on the Flow blockchain. In older technology, at least a month ago, this would have been called NFT.
OneFootball and Serie A go to great lengths in the press release, not using the term NFT, but instead talking about creating digital clips that provide “a multi-dimensional experience that takes them from real life into a new era. digital”.
They basically mean NFTs made from clips taken from Serie A, Coppa Italia and Supercoppa Italiana matches.
“It will include the best action, attempts, saves, defense, assists, skills and special game moments, in addition to plenty of goals and amazing fan moments,” OneFootball said.
Over 1,300 live action moments will be created with fans able to purchase packs from OneFootball’s marketplace, Aera by OneFootball. The first product will be unveiled on August 1 and the first drop is scheduled for August 29.
Where this offering differs from “traditional” NFTs is in the scale of the release. NFTs usually have a proscribed and limited number in the fall and therefore their uniqueness and value are guaranteed against the security of the blockchain used to create them.
The Serie A/OneFootball deal suggests there will be no volume ban on each drop and there will be a price that encourages multiple moment buys – closer to collecting player cards.
Lucas von Cranach, CEO and Founder of OneFootball, said: “We are creating an accessible experience for Serie A fans – by being a true platform – they can own digital video moments through us and take them wherever they want. – or nowhere – they belong to them, in perpetuity.As members of the community, fans will enjoy even more benefits as we expand our Web3 offering and launch even more products.
From being almost commercially dormant with clubs and stadiums stagnating in old-school commercial thinking, Serie A has suddenly leapt into a polar opposite commercial future, seemingly embracing the latest big idea coming through the gate.
Luigi De Siervo, CEO of Lega Serie A, said: “Today marks the start of a new way for Italian clubs to connect with all our young fans around the world. With OneFootball, we are prioritizing fans by giving them amazing new experiences, this time digitally. We have the most prestigious league, the biggest clubs and the best supporters in the world.
The latest comment is a reminder that the same goes for the Spanish La Liga, the English Premier League and the German Bundesliga. One of them is probably in this man measuring contest.
“Now we are offering our global fan base the most cutting-edge experience – something no one has ever seen before in football. The coming season will again be filled with many dramatic and exciting match moments. and we look forward to bringing them to our fans as digital video moments featuring Serie A’s most iconic archival footage.”
If it looks like an NFT, is built like an NFT, and is sold like an NFT, then – whatever the price – it’s probably an NFT. But for now, let’s celebrate the wonderful new creation of a new round digital wheel. And more importantly, let’s buy it – Serie A and its under-pressure chief executive need the cash.
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